Documentation

Google Tag Manager for Magento2 with Data Layer

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Google Tag Manager (GTM) is a user-friendly solution which simplifies the process of adding, edit and manage JavaScript tags and other snippets of code on your Magento site. You can quickly and easily add Facebook tags, AdWords Conversion Tracking, Remarketing, DoubleClick code, Google Analytics and many more in a breeze without the need for a developer to make changes to your Magento code base. GTM makes running your digital marketing campaigns much easier when calibrating with multiple department and agencies by making available the right set of tools so that everyone can get their job done quickly.

Want to track more? Upgrade to our new Enhanced E-commerce for Google Tag Manager to take full advantage of Google Analytics most powerful e-commerce features. A small increase in your store’s conversion rate can make a giant impact on your revenue. Gain valuable insight and increase your conversion rate by leveraging Google Enhanced Ecommerce to understand the value of each user actions and behaviors.

Learn more at Google Enhanced Ecommerce

Google Tag Manager for Magento

Features

  • Quick and easy setup
  • Add tag via XML layout and/or observer
  • Data layer support

Installation

Step 1

Using Composer (recommended)
composer require magepal/magento2-googletagmanager
Manually (not recommended)
  • Download the extension
  • Unzip the file
  • Create a folder {Magento 2 root}/app/code/MagePal/GoogleTagManager
  • Copy the content from the unzip folder

Step 2 - Enable GTM ("cd" to {Magento root} folder)

  php -f bin/magento module:enable --clear-static-content MagePal_GoogleTagManager
  php -f bin/magento setup:upgrade

Step 3 - Configure GTM

Log into your Magento 2 Admin, then goto Stores -> Configuration -> MagePal -> Google Tag Manager and enter your GTM account credentials

Data layer attributes

  • Trigger: event equals gtm.dom
    • pageType (i.e catalog_category_view)
    • list (cart, category, detail, other)

Customer

  • Trigger: event equals mpCustomerSession
    • customer.isLoggedIn
    • customer.id
    • customer.groupId

Category

  • Trigger: event equals gtm.dom
    • category.id
    • category.name
    • category.path

Product

  • Trigger: event equals gtm.dom
    • product.id
    • product.name
    • product.sku
    • product.path

Cart

  • Trigger: event equals mpCustomerSession
    • cart.hasItems
    • cart.items[].sku
    • cart.items[].name
    • cart.items[].price
    • cart.items[].quantity
    • cart.total
    • cart.itemCount
    • cart.itemQty
    • cart.hasCoupons
    • cart.couponCode

Order

  • Trigger: event equals gtm.dom
    • transactionId
    • transactionAffiliation
    • transactionTotal
    • transactionShipping
    • transactionTax
    • transactionCouponCode
    • transactionDiscount
    • transactionSubTotal
    • transactionProducts[].sku
    • transactionProducts[].name
    • transactionProducts[].price
    • transactionProducts[].quantity

Contribution

Want to contribute to this extension? The quickest way is to open a pull request on GitHub.

Support

If you encounter any problems or bugs, please open an issue on GitHub. For fast Premium Support visit our Google Tag Manager product page for detail.

Need help setting up or want to customize this extension to meet your business needs? Please email support@magepal.com and if we like your idea we will add this feature for free or at a discounted rate.

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