Documentation

Google Tag Manager for Magento2 with Data Layer

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Google Tag Manager allows you to quickly and easily add or update AdWords, Google Analytics, Facebook Tags and other code snippets on your website without edit to your magento 2 codebase.

Google Tag Manager for Magento

Features

  • Quick and easy setup
  • Add tag via XML layout and/or observer
  • Data layer support

Installation

Step 1

Using Composer (recommended)
composer require magepal/magento2-googletagmanager
Manually (not recommended)
  • Download the extension
  • Unzip the file
  • Create a folder {Magento 2 root}/app/code/MagePal/GoogleTagManager
  • Copy the content from the unzip folder

Step 2 - Enable GTM ("cd" to {Magento root} folder)

  php -f bin/magento module:enable --clear-static-content MagePal_GoogleTagManager
  php -f bin/magento setup:upgrade

Step 3 - Configure GTM

Log into your Magento 2 Admin, then goto Stores -> Configuration -> MagePal -> Google Tag Manager and enter your GTM account credentials

Data layer attributes

  • Trigger: event equals gtm.dom
    • pageType (i.e catalog_category_view)
    • list (cart, category, detail, other)

Customer

  • Trigger: event equals mpCustomerSession
    • customer.isLoggedIn
    • customer.id
    • customer.groupId

Category

  • Trigger: event equals gtm.dom
    • category.id
    • category.name
    • category.path

Product

  • Trigger: event equals gtm.dom
    • product.id
    • product.name
    • product.sku
    • product.path

Cart

  • Trigger: event equals mpCustomerSession
    • cart.hasItems
    • cart.items[].sku
    • cart.items[].name
    • cart.items[].price
    • cart.items[].quantity
    • cart.total
    • cart.itemCount
    • cart.itemQty
    • cart.hasCoupons
    • cart.couponCode

Order

  • Trigger: event equals gtm.dom
    • transactionId
    • transactionAffiliation
    • transactionTotal
    • transactionShipping
    • transactionTax
    • transactionCouponCode
    • transactionDiscount
    • transactionSubTotal
    • transactionProducts[].sku
    • transactionProducts[].name
    • transactionProducts[].price
    • transactionProducts[].quantity

Contribution

Want to contribute to this extension? The quickest way is to open a pull request on GitHub.

Support

If you encounter any problems or bugs, please open an issue on GitHub.

Need help setting up or want to customize this extension to meet your business needs? Please email support@magepal.com and if we like your idea we will add this feature for free or at a discounted rate.

© MagePal LLC. | www.magepal.com