lifetime-value
A library to help finding the lifetime value of a group of subjects by calculating the average values through time.
Installation
You can install lifetime-value
from
PyPI
using pip
like this:
pip install lifetime-value
Usage
The following example code:
import datetime
import pandas as pd
import lifetime_value as ltv
event_log_df = pd.DataFrame({
'subject_id': ['user_a', 'user_a', 'user_a', 'user_b', 'user_b', 'user_a'],
'date': ['2021-01-04', '2021-01-04', '2021-01-10', '2021-01-05', '2021-01-07', '2021-01-07'],
'type': ['registration', 'conversion', 'conversion', 'registration', 'conversion', 'conversion'],
'value': [0, 10, 5, 0, 7, 1],
})
event_log_df['date'] = [datetime.datetime.strptime(item, "%Y-%m-%d").date() for item in event_log_df.date]
df_result = ltv.from_event_log(event_log_df, confidence_level=0.8)
print(df_result)
Will return:
time value confidence_interval_left_bound confidence_interval_right_bound
0 0 5.0 0.0 10.0
1 1 5.0 0.0 10.0
2 2 8.5 7.0 10.0
3 3 9.0 7.0 11.0
4 4 9.0 7.0 11.0
5 5 9.0 7.0 11.0
Note that the results of the confidence intervals could vary, because they are estimated with a probabilistic resampling technique.