mediaplanning

Python package for media planning

Features

Currently supports the following:

CTR (Click thru rate), Clicks, Impressions, CPM (Cost per thousant), Cost, CPA (Cost per acquisition), Conversions, GRPs (Gross rating points), Reach, TAI (Target audience impressions), Frequency, OTS (Opportunity to see), CPP (Cost per point) BDI (Brand devlopment index), CDI (Category development index), BOI (Brand opportunity index) and Adstock.

Installation

Use the package manager pip to install mediaplanning.

pip install mediaplanning

Contributing

Pull requests are welcome. For major changes, please open an issue first to discuss what you would like to change.

License

MIT